R. Paul Herman in Bloomberg Businessweek

December 10, 2011 Bloomberg Businessweek | R. Paul Herman
Sustainability-Minded Investing Makes Dollars and Sense

Can you make bigger profits and build a better world? In the 21st century, integrating sustainability—and quantifying its value to business and society—can enhance shareholder returns and reduce volatility in portfolios (which was not the case in 20th century socially responsible investing).

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